Driving FinTech Capability
We're building digital capabilities while establishing trust in financial institutions in the digital world. It’s an avenue for Asia's DFS providers to invest in digital financial literacy that is directly connected to converting quality customers.
Not ineffective "training", but real world results.
Take a Look at One of Our Animated Shorts
Emotional engagement builds trust in digital financial services.
Driving Widescale Adoption
of Financial Technology
The series of animated shorts, called “Lu Mite Nae Ngwe Ah Tu Ma Nay” (Fools and Their Money Soon Part), is featured in ONOW’s financial health chatbot “Ngwe Oo Yin (Money Garden)”, which has been used by more than 200,000 people to learn financial management and entrepreneurship.
After viewing, users are connected to the digital apps and websites of leading financial institutions to learn more about different options for DFS, including existing financial products, mobile money, digital payments, and other formal financial services.
Phone-based wallets and mobile money
Ease of using points of sale and eCommerce
Keeping PINs and Passwords private
Sending money to friends and family easily by e-money
3 Steps. 2 Minutes.
Finance can be scary, and boring. Grab the user's attention. Calm her fears. Make her laugh.
Interactive Learning Modules
Simplify the learning with friendly messaging and rules of thumb. Check for retention.
Gauge customer sentiment.
Calls to Action
Lock in the learning with easy next steps. Streamline the onboarding process. Link to DFS partners and tools.
This product was made possible by the generous support of the American people through the United States Agency for International Development (USAID). The contents are the responsibility of ONOW Myanmar Co. Ltd. and do not necessarily reflect the views of USAID or the United States Government.